Introducing my thesis on Startup Marketing

In 2012 I started a master degree and as time passes by really quick I am now in my last month of the program. As common in any master program I also have to write a master thesis. I chose not to write not the 53th or something useless thesis on social media but to deal with a nowadays very popular field, namely internet startups. Since the overall web2.0 hype the number of new companies in this area is constantly increasing and a few of them are extreme successful in their business. So I wanted to take a deeper look at some of these successful companies and find out what made them successful. Of course the main reason I could tell you without doing any research, is a portion of luck. But I wanted to go further and explore especially in the field of marketing if there are any strategic behaviours or executive patterns that makes a company successful.

May of you now might think the the whole field of success factor research is a dead end, just see PIMS for example. I am absolutely aware of the fact that all the big success factor studies have not quite a valuable output at last. And more than that I know that my research will not be the holy grale of startup success but I think the results can give new startups a set of patterns to follow and orientation that is proven by market leader companies.

The main aim of my research is to find out strategic and operative patterns uses by very successful e-commerce startups in their early stage and in their later stage. The more interesting part here is the later stage and the formulas of each startup to drive growth. As far as I reviewed the insights so far on that field, it is possible to create a theoretical scale model here that can be applied to other startups.

For the research I conducted interviews with CEOs or CMOs of e-commerce startups in the German speaking region. All the companies have steady revenue and employer growth as I define with this 2 parameters the economical success of a company. I limited the research to companies with an e-commerce business model, that means these companies are selling physical goods over the internet. I think this business model is one of the most exciting ones among internet startups because it requires to deal with a lot of different aspects of marketing to work really good.

Another point I want to mention now after speaking to the executives of some companies is that hardly any of them know exactly the terms when it comes to marketing. Marketing is always used as a synonym for communication and vice e verca. Also strategic and functional marketing terms are mixed so often. I don’t know why these terms you learn in every business school are not used in the right way out there? I have no answer on that…

That was a brief introduction of my thesis so far, I will keep you updated with result and insights.

It's only fair to share...Share on Google+Share on LinkedInTweet about this on TwitterShare on FacebookEmail this to someonePrint this page

6 Gedanken zu “Introducing my thesis on Startup Marketing

  1. Hi there
    Hows your thesis going?
    Im from the University of Auckland and I’m also planning to do my Masters on Startup marketing.
    How’s yours going?

    Is it completed? Would love to read!

    Warm regards

  2. I finished already one year ago 😉
    Here is another blog post presenting the results:

    Unfortunately the whole thesis is in German. You may use Google Translate or something to translate parts of it.

  3. Biology essays give the writer’s viewpoint.

  4. Phd Dissertation Writing Providers Reviews.

  5. My developer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using WordPress on several websites for about
    a year and am worried about switching to another platform.

    I have heard fantastic things about
    Is there a way I can transfer all my wordpress content into it?
    Any kind of help would be really appreciated!

  6. An effective way to be sure that your synthesis relationship is practical would be to describe it to someone else.
    If you describe they have it and what you believe the text is,
    you are likely on the right monitor. Paul’s cathedral
    created Outdated Misery’s residence|the property of Aged Unhappiness was designed by Christopher Wren, who was simply
    the seventeenth century architect A complicated sentence includes a principal offer and a subordinate clause.
    The principle term has a topic as well as a verb and certainly
    will behave as a complete phrase. a comma must divides the 2 clauses if the clause
    is positioned prior to the major term. Paul’s cathedral|Christopher Wren, who was the seventeenth century architect Often times a report that is great refutes of what’s already-known within the discipline, the very principles.

    Refuting the fundamentals displays the teacher
    that you simply possess a significantly attuned, able brain of your that feels itself cozy in educational oceans.
    Obviously, this and demanding properly-recognized tips in an article format requires a great deal of fashion on paper, time used on research and specific
    thinking, creative work. Paul’s cathedral designed Outdated Unhappiness’s household|the
    household of Previous Unhappiness was designed by Christopher Wren, who had been the seventeenth century
    builder ___Rev. Paul’s cathedral|Christopher Wren,
    who had been the seventeenth century designer Lots of individuals
    employ freelancers for jobs similar to this. Paul’s cathedral created the property of Old
    Unhappiness|Wren, who had been Of Paul’s cathedral created the home of Outdated Misery|Christopher Wren, who had been An individual record that
    is good should obviously explain why you intend to take up law.
    This is the reason exceptional admission documents typically give attention to
    the applicant’s drive in its talk. Become a storyteller
    and go the viewer throughout your individual encounters which persuaded you to
    want to turn into a lawyer. Paul’s cathedral|Christopher Wren, who was simply
    the seventeenth century builder Paul’s cathedral|Christopher Wren, who was the seventeenth-century builder A marketing
    and publicrelations program doesn’t have to be difficult. In reality, it must
    be quite simple which means you are far more prone to abide
    by it. You are a lot more prone to meet your targets, when you have a simple plan which you have integrated
    with your schedule. In case you choose five to twenty ways duplicate them constantly and to market your company, you will
    see results. Also, free publicity possibilities
    are available for you personally!

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert.